Winter Olympics feature | Bing Dwen Dwen wears “INTELLECTUAL Property Protection shield”


“Nowadays, the ‘one trick is hard to find’ ice trick is not only protected by the Olympic logo, but also by patent, trademark and copyright protection. It can be said that it is wearing a crystal clear ‘sugar shell’, but also wearing a strict invisible ‘intellectual property protection cover’.”Said Zhang Zhicheng, spokesman of the State Intellectual Property Office and director of the intellectual Property Protection Department.Not only Bing Dwen Dwen, but also other Olympic-related copyrighted works have enjoyed strong intellectual property protection and fast and convenient copyright services.The omni-directional and three-dimensional ipr protection network not only effectively protects the legitimate rights and interests of the right holders, but also promotes the dissemination and promotion of Olympic culture and spirit.On February 14, the 2022 Beijing Press Center held a special press conference to introduce the ipr protection of the Winter Olympics.Xu Hejian, director of the Beijing 2022 Press Center and spokesperson of the Beijing Municipal People’s Government, said that hosting a simple, safe and splendid Beijing Winter Olympics and Paralympics is a major event for the Party and the country, as well as China’s solemn commitment to the international community.The high-level protection of Olympic intellectual property rights and all-round, three-dimensional escort of the Winter Olympic Games are exactly the meaning of the “well run” two words.63 Olympic symbols have been announced to protect olympic-related intellectual property rights, bearing the Olympic culture, the Interpretation of the Olympic spirit, and are precious treasures of the Olympic Movement.Ipr protection for the Winter Olympics is an important measure to create a good atmosphere for the Games and ensure the success of the games.The Regulations on the Protection of Olympic Symbols promulgated by The State Council in 2002 played an important role in the smooth holding of the Beijing 2008 Olympic Games.In 2018, the Chinese government improved and revised the regulations, and further included symbols related to the Beijing 2022 Winter Olympic and Paralympic Games in the protection scope.Up to now, the State Intellectual Property Office has protected 63 Olympic symbols by public announcement and promoted the timely disclosure of the information of the licensee.Fourteen patent applications and 315 trademark applications submitted by the Beijing Winter Olympics Organizing Committee were protected.High-level ipr protection is not only a reflection of upholding the Olympic Rules and The Olympic Charter, but also a manifestation of fulfilling international commitments.The Beijing Olympic Winter Games organizing Committee attaches great importance to the implementation of olympic-related intellectual property work.Zhang zhicheng introduced that the State Intellectual Property Office and the State Administration for Market Regulation issued a special action plan on ipr protection for the Olympic symbols of the Beijing 2022 Winter Olympic And Paralympic Games in advance.The National Copyright Administration and the China Media Group jointly released the Copyright Protection Plan for the Beijing 2022 Winter Olympic Games, set up an anti-piracy working group for the Winter Olympic Games together with the Cyberspace Administration of China and six other departments to carry out centralized copyright protection activities for the Winter Olympics.Special operations were carried out across the country, especially in Beijing and Hebei province, to comprehensively investigate and severely crack down on violations of laws and regulations related to the Olympic Games.The central and local emergency guard mechanism for IPR protection shall be established to timely detect clues, share information and deal with problems, and crack down and regulate ipr infringement with a “zero tolerance” attitude.It is of great significance to the success of the Olympic Games to crack down on copyright infringement and piracy activities related to the Olympic Games, create a good environment for copyright protection of Olympic events, and demonstrate to the world the firm confidence and practical actions of the Chinese government in copyright protection.Tang Zhaozhi, deputy director of the Copyright Administration bureau of the Publicity Department of the Central Committee of the Communist Party of China (first-level inspector), said that, to this end, the National Copyright Administration has done a pass forward, service first, dredging and blocking simultaneously, improve the mechanism and other aspects of the work.In late January, the National Copyright Administration (NCA), the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television and the Cyberspace Administration of China (CAC) jointly launched a two-month campaign to protect the copyright of the Winter Olympics.On the one hand, focused action to punish unauthorized by radio and television, web site (App), IPTV, Internet TV platform, such as illegal spread the games competition, focus on the short video platform account without authorization to provide public games events show stolen links, concentrated mass spread on the network platform to upload games events show,And network anchors in the live broadcast of unauthorized dissemination of winter Olympics events;Focused action, on the other hand, to strengthen the key sites, such as electric business platform (App) around venues and other key areas, commodity production, concentrated and sales center key markets such as copyright, and crack down on all kinds of stakeholders the seeing and hearing, writing, art, music and other works of copyright piracy behavior, control production, the sale on Olympics on copyright piracy illegal behavior of derivatives.At present, the special operation is advancing steadily.At the same time, improve the mechanism, speed up the race response.Six departments, including the National Copyright Administration, formed an anti-piracy working group for the Winter Olympics to strengthen organization and coordination, work in close coordination and supervision.For fast spread on Olympics audio and video transmission and share the characteristics of high frequency, set up the special games games-time anti-piracy work team and anti-piracy rapid response disposal mechanism, take 7 * 24 hours work mechanism, is the international Olympic committee (ioc), the games organizers, rights holding broadcaster complaints, such as those clues to the focus of the infringement, line stood, the quick and effective disposal in accordance with the law and achieved positive results.More than 240 Olympic symbols contain huge commercial value and are easy to be infringed by lawbreakers.In June 2018, the Chinese government revised the Regulations on the Protection of the Olympic Symbols, which clearly stipulates measures for the protection of the Olympic symbols, providing an important guarantee for investigating and punishing infringements of the exclusive rights of the Olympic symbols.Wang Songlin, deputy director of the Law enforcement inspection Bureau of the State Administration for Market Regulation, said that the State Administration for Market Regulation has always taken the protection of Olympic symbols as an important part of ipr law enforcement. Since last year, the State Administration for Market Regulation has made arrangements in its annual work to guide local governments to strengthen law enforcement and jointly carry out special operations with the Intellectual Property Office.Local market supervision departments increased law enforcement and inspection of key commodities and places, and strictly dealt with illegal acts infringing on the Olympic symbols in accordance with the law.Up to now, each place market supervises the branch to investigate the infringement Olympic mark exclusive right case more than 240.According to the cases investigated, the illegal acts mainly focus on three aspects: using the Olympic logo on products without the permission of the right holder;Using Olympic symbols in advertising without permission of the right holder;Using the Olympic logo in the content published on the website without the permission of the right holder.”With a ‘zero tolerance’ attitude, local market regulators have cracked down on infringements and illegal acts and punished them in accordance with the law, which has produced a powerful warning and deterrence effect, purified the market environment and effectively safeguarded the legitimate rights and interests of rights holders.”Wang songlin said.

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