For the first time, a Japanese dairy company uses A2 built-in labels

The A2 Built-in Labelling scheme has registered Asehira Dairy company as its first member.Created by Swiss food technology company SwissDeCode, the label allows dairy companies to simplify consumer decision-making by clearly identifying the authenticity of a product.SwissDeCode says products such as A2 casein milk are particularly vulnerable to adulteration, but with A2 built-in labels, consumers can be sure the product has been tested and can trust the brand to offer authentic A2 milk.Asehira Dairy, a Japanese Dairy company with a history of more than 30 years, originally sold yogurt but has expanded its product range to include pudding, caramel, cheesecake, yogurt drinks and milk.To demonstrate its commitment to providing authentic A2 products, the company registered with the A2 built-in label and regularly controlled its products through SwissDeCode’s DNAFoil A2 Milk Test, the world’s first rapid on-site DNA test for A2 casein milk.By testing negative for A1 beta casein, the company was certified and now displays the A2 built-in seal label on its products.SwissDeCode says that by communicating this information clearly, dairy companies improve the credibility, trust and brand recognition of their products not only in the eyes of consumers, but also in the eyes of business partners and stakeholders.There are two main types of milk β -casein: TYPE A1 and type A2. Type A2 milk contains only type A2.Initially, all cows carried only the A2 β -casein gene, but over time they underwent genetic mutations that resulted in different versions of the β -casein gene that encodes the A1β -casein type.Migration and modern agriculture have led to the spread of this genetic mutation, resulting in a mixed herd of cattle that can produce EITHER A1, A2 or both types of β -casein.

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