Mascot “Bing Dwen Dwen” burst fire, “Winter Olympics economy” show


On February 5, capital State learned that with the smooth holding of the Beijing Winter Olympics, the mascot “Bing Dwen Dwen” frequently hit the hot search, a round of buying upsurge.The 5,000 “Bing Dwen Dwen” hand-made items sold out in just 15 minutes after the launch of the official Tmall Olympic flagship store on February 4.The previous day, the store had more than one million visitors, and the best-selling toy, Bing Dwen Dwen Xue Rong Rong, had sold more than 60,000 pieces.Similarly, offline sales of “Bing Dwen Dwen” have long been out of stock.The success of the Winter Olympics has not only brought bing Dwen Dwen high popularity, but also extended a series of “winter Olympics economy”.A number of A-share companies have been “bound” to the Beijing Winter Olympics, participating in various guarantee services for the Games, including venue construction, transportation facilities, sponsorship and supply services, technical support and licensed merchandise sales.Meanwhile, in 2021 alone, there have been multiple financings for ice-related sectors.In February 2021, GOSKI, A social ski platform, obtained A+ round of financing of 20 million yuan.Snowy Owl Technologies, snowboarding brand Olympic Snow Culture and SNOW51, a skiing training agency, subsequently secured two rounds of funding in 2021.Skiing is really “out of the loop”.According to relevant statistics, in 2021, the number of users who spend two days or more in ski resorts increased by 180% compared with 2019.According to Ctrip, the search heat for “Winter Olympics” increased 200 percent on Feb 4.During the first three days of the Spring Festival in the Year of the Tiger, the spirits of ski resorts rose sharply. In the first three days of the Spring Festival, the order volume of ski resort hotels increased 52% year on year, and the per capita cost of hotels increased 13% year on year.This article is from Capital State

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